Wardrobe Hack has its own trend cycle. They are usually derived from niche fashion circles, the brainchild of stylists or other taste makers. The word slowly gets about tips or tricks that can save your style and snowballs into mainstream trends. (See also: The theory of last spring's shirt sandwich or the wrong shoes that still have legs today). We are now rolling out a process that TikTok calls "olsentac" — the process of pushing hair into the collar of coats, sweaters and scarves, as Mary-Kate and Ashley of The Row did.

Hair trapped in a turtleneck or top coat is a sensory nightmare for some people. It is somehow an antidote to winter fashion for others with a fresh styling perspective. For Maddie Wolsleger, creator of Tiktok and trendsetter of #OlsenTuck, "I sacrifice the itch to feel chic," she said in a recent costume video comment that has garnered more than 430,000 views.

In FashionTok, there are many fit checks, like wolsleger, who praise the hair tack and trust it by tying the look together. "Olsentak until I die" has become a rallying cry for lovers of lines, and the simple act of users stuffing your hair into your top layer is "automatically [made]" according to TikTok, it is officially Olsentak fall, and at this rate, the "trick" of styling will be the event of the day.

However, this type of hair tack is neither novel nor native to tiktok. Phoebe Philo's fans - philophiles, as they call themselves — know it as the English designer's calling card. Seen by countless models during her tenure at Celine and when Philo himself jumped out to take a bow after the show, "It's a distinctive, instinctive, casual gesture, and Phoebe's trademark," said Edward Canalecki, curator behind @phoebephiloarchives on Instagram. Say.The curator behind @phoebephiloarchives on instagram says:

Marie Claire Fashion Director Sarah Holtzmann said that the hair casually pushed into the collar is also an element of the French girl's fashion spirit, "We were at Paris Fashion Week 2021 and a French woman wore a coat over her mane and ran after the runway show." "I remember seeing him put it out," she tells me. "They were rushing to the next event, but the people around them were like "gasping." How chic."

Chic — as vaguely overused as the concept has become now — is the core of the hair tuck that stems from the Olsen duo, Philo, or anyone else" It's a style element for women who work in the studio every day, juggling different things at once and making quick, well-thought-out decisions. "And Kanarecki "She doesn't have time to get messy with her hair, so she keeps going [or jumps out to greet guests for her show finale], whether she's running errands, shoving it into a turtleneck."Her sense of style is so strong and innate that she's so confident that she doesn't care. Her fashion, in a nutshell, is effortless.

However, when I opened tiktok and saw the girls wrap their day 3 hair in a totem scarf coat or spend hours between their skin and sweaters, I was twitching and

"Olsentak is a recipe for knots," confirms beauty editor Samantha Hollender. It's a good idea. Moreover, it is not a beauty trend that anyone can try; "You must have a certain, fine hair texture and density for it to work If thick hair or coarse hair, this trend does not look the same as others.""

And some people don't think of hair tacks as a trend at all. Neha Prakash, Director of entertainment at Marie Claire, heard me denounce Olsentak, and she said that although she had never heard the term TikTok, she was doing all of her adult life. "I always run 20 minutes late and often appear at events with my hair still in my coat," she tells me. That the tuck is accidental - the result of simply rushing and packing the schedule — is what Prakash believes makes it sing. If you are actively pushing your hair into the sweater, then you have lost the plot. No need to know what Olsen's tack is to pull it off effortlessly."

Prakash raises an interesting question: Perhaps the effort behind effortless style undermines its appeal?"If it is meticulously designed, what

I have fallen into this fashion wormhole before. I remembered a conversation with fashion journalist and podcast Avery Trufelman about sprezzatura, the Italian concept of studied indifference, or the art of making difficult things look effortless and easy.

"Sprezzatura is not about the clothes themselves, but about how you wear them. The goal is that you don't seem to put any thoughts into your clothes, even if you do. It knows your style well, so you can effortlessly manipulate your clothes to reflect it," she told me.

If it is fully manufactured, will the authenticity of no effort fade?" "It is a full circle Ouroboros," admitted Trufelman. "Sprezzatura has always been meticulously devised, so thinking too much about it is actually the most authentic way to get it right."In the end, even style icons like the Olsen Twins and the revered Phoebe Philo, at their core, just do the dress・up," he said. "I think it's refreshing to admit that not everyone is naturally effortless," Trufelman added. "We all have to experiment and play with our own clothes."

My Takeaway' Sometimes, it's not only not that deep, it's also not a viral Olsentak. Maybe you've already done it and don't think twice about it like Prakash does. Perhaps you are deliberately pouring your hair into the turtleneck because you like to feel like a 1st Olsen. And, over time, that extra styling step takes you one step into your ultimate fashion ultimate goal: a sense of personal style