What to Wear to Work (and Home): Beatrice Dixon, Founder, Honey Pot, Inc.

What to Wear to Work (and Home): Beatrice Dixon, Founder, Honey Pot, Inc.

In this biweekly series, we ask female executives, founders, and CEOs - basically boss ladies - about the "power suits" - the easy-to-wear clothes they wear every day to conquer any job.

Beatrice Dixon's natural feminine hygiene company, The Honey Pot Company (opens in new tab), literally began as a dream. One morning, in a dream, her grandmother handed Dixon a piece of paper and said it would solve her problem. Dixon recalls, "She told me to look at the paper and remember [what it said] because I would make it when I woke up." The ingredients in her dream were water, coconut oil, apple cider vinegar, and lavender. After I woke up, I wrote down [what I saw], and then within a couple of days I put the ingredients together and made it." It was an external cleanser that eventually cured her ailment.

What sets Honey Pot's products apart from those sold in regular pharmacies is that all of them are free of chemicals, toxins, and artificial fragrances. (Top-selling sanitary napkin ingredient list (open in new tab): lavender, rose, aloe vera, mint) She points out that these products are not a panacea for the "honeypot" problem (the herbs are not FDA approved). 'The goal is to take what your body wants and use it,' she says. One of the ingredients in our cleanser is marshmallow root extract, an herb that helps lubricate mucosal tissue," she says.

Dixon's previous job as a pharmacy technician gave her the background knowledge she needed to calculate her first recipe. 'I used to give it to any woman who would take it,' Dixon says. 'Sometimes in a spray bottle, sometimes in a pickle jar. Then I went to the Bronner Brothers hair show in Atlanta and sold out 600 bottles in one weekend."

Honey Pot officially launched in 2014 and hit the shelves of Whole Foods; in 2017, Target began carrying her products, and the line grew to include menstrual cups, tampons, pads, and even postpartum vaginal products. The following year, Dixon raised $1 million in venture capital. (According to Forbes (open in new tab), venture capital funding rates for startups led by black women are less than 1%, contributing to the racial funding gap.)

When asked what advice she would give to other entrepreneurs, she emphatically replied If you want to get venture capital funding, you need to understand how to create a path to profitability." And "use your company as a tool to make the world a better place, bring wealth to your family and community, and do it all over again." Honey Pot itself participates in donation drives (open in new tab) with organizations such as Happy Period (open in new tab) and AFRIpads (open in new tab).

Dixon is now focused on keeping the company strong and growing in light of the COVID-19 pandemic. For example, the company that manufactures Honey Pot bottles also urgently manufactures hand sanitizer containers, affecting her supply chain. But everyone is dealing with this issue," she said. Right now, nobody can make their own product. Everyone is dealing with the same thing. Beyond this, Dixon talks about maintaining a routine in the midst of this crisis and how she still looks like a boss when she appears on the virtual scene.

"The first couple of hours are my time. I use that time to do what I need to do for myself. When I wake up in the morning, I drink a big glass of water, brush my teeth, wash my face, and put on my workout clothes. I work out at 8:00 a.m. exactly. [I meet with my trainer via FaceTime for 30 minutes of a combination of HIIT, kickboxing, and boxing. Since getting into this habit, I am becoming a morning person. I shower, take care of my skin, get dressed, and write my gratitude journal. I usually meditate for 10-15 minutes, make coffee and food, then go to work and make my calls."

"Even when I was quarantined at home, I would get dressed. I'm still the person who does all the (typical morning) things. I moisturize my skin. [If my hair is not set, I curl it. I don't wear makeup except lipstick. I still put on perfume and essential oils and a nice maxi dress; the Zoom calls and Instagram live [opportunities] haven't stopped, so I still have to get dressed for that"

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"My vibe is always very comfortable, yet pretty. I love maxi dresses and kimonos, and I have one in an African print that I pair with leggings or with a hat. I love the orange and white harem pants from Free People last summer, and I love the African print wrap skirt. I also love African print wrap skirts. Ninety-eight percent of my closet is Free People.

Jewelry is also big for me; I wear Aziza Handcrafted (opens in new tab) and Fanta Celah (opens in new tab) a lot. I also wear rings and earrings a lot. I don't wear necklaces very often because my skin is sensitive and I can only wear certain types of metal on my neck. I wear a lot of rings and earrings, so wearing a necklace might be overkill.

I don't wear heels. I might spend money on perfume or jewelry or a few hundred dollars on a dress, but heels are uncomfortable and unnecessary, so I had to get the taste of heels out of my mouth. I turned to a more comfortable, chic, boho style. I usually wear sandals, gladiators or slides; Yeezy slides are my favorite. When it gets colder, I'll wear Converse, cute baby heel boots, or sneakers. My brother loves sneakers so I let him pick them out for me. My favorite bag is handmade by Sarep + Rose (opens in new tab). I have many of her bags and she is family, but I still don't know how much they cost. I don't ask for the homie connection."

"Comfort.

"Comfortable, sticks of butter (I like to wear only one color), and good fabric."

"Learn how to die. We are all going to leave or lose our physical bodies, so it's important to be extremely present in this moment and live out your dreams."

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