The newest addition to the Beauty Biz family is none other than Lauren Conrad. On Wednesday, Conrad unveiled her eponymous makeup line, Lauren Conrad Beauty. The brand's first drop includes a lip + cheek tint (open in new tab), liquid eyeliner (open in new tab), matte lipstick (open in new tab), liquid highlighter (open in new tab), lip gloss, (open in new tab), all clean made from clean ingredients and housed in eco-friendly packaging.

"I am so excited to announce @laurenconradbeauty (opens in new tab)! This collection has been in the works for years and we are finally ready to share it with you! Laurenconradbeauty (open in new tab) products are clean, eco-friendly, ethically sourced, cruelty-free, vegan, and the first collection is available today at LaurenConradBeauty.com," Conrad captioned her post about the news.

In an exclusive interview with Cosmopolitan (opens in new tab), Conrad discussed the inspiration behind the brand. Conrad explained, "Lauren Conrad Beauty was born out of my desire for eco-friendly beauty products with clean ingredients that make you look good and feel confident."

"Lauren Conrad Beauty was born out of my desire to create eco-friendly beauty products with clean ingredients that make you feel good, look good, and feel confident.

Makeup products were only the beginning of Lauren Conrad Beauty. Conrad said, "We plan to launch a cleanser, toner mist, and vitamin C oil."