The 70s was a fun, often over-the-top decade, with a lot of experimentation with color, pattern, and form. In terms of beauty, the decade was rich in pastels, pretty lip colors (sometimes with glossy, glossy textures), big lashes, subtle skin dullness, natural brows, dark blush, and tons of glitter.

Because the 70s were all about change and variety, this decade of beauty ranged from maximalist make-up to almost nothing at all. So if you're a 70s Beauty fan, there are plenty of aesthetics that blend well with a more contemporary look.

If you like thick, contoured cheekbones, model Patty Hensen shows them off here (though a more updated iteration would blend it a bit more fully into the skin). This rich, glossy red lipstick looks very modern, coupled with a deep yet blotchy smoky eye.

Light makeup, especially pastel eye shadow, is not appropriate for every occasion or situation. If the eyeshadow is too light or does not match the skin tone, it appears to be layered on top of the skin rather than integrated with it. Here, Anne Turkel is lightly tanned, which contrasts beautifully with the lighter eyeshadow, blush, and lips.

Given the bold volume of 70s hair (especially curls like this Shelley Smith), the same bold makeup was needed. The interesting thing about this makeup is that the eyes and lips are strong and graphical, but the eyebrows are basically untouched, which is a nice balance.

Jackie Kennedy (later Jackie Kennedy Onassis), an icon since the 70s, was an expert in the everyday, minimalist makeup of this decade. She often wore bold accessories, from strong shades to these huge pearls, so she didn't need to add much except a little color on her lips and cheeks.

This unnamed model's eyebrows are shaped in the excesses of the decade (and very thin - no need to imitate them today), but they give great color to the rest of the look; the 70s may have been a time of bright, bold frenzy, and it was seen not only in clothing but also in makeup.

Janice Dickerson in “Top Model” showcases a rich but subtle red (very well rendered, including a distinct Cupid's bow) that would look right at home today. The soft shades are also reflected in the soft eye makeup, and her S-shaped eyebrows are not bushy.

Model Karen Graham is a vision in pink. Aside from the hat, scarf, and huge collar (very '70s, and perhaps over-the-top if done now), the dainty rose color on her lips and cheeks deepens the color story without seeming out of place.

Rosie Vera, here clad in a bronzed skin tone, softens her curls (she was often photographed with big, bouncy hair). Her recent bronzer is a bit brighter than seen here.

Veska Sorensen seems to have adopted a bit of the flapper girl vibe (thin eyebrows, short, crimped hair), but her deep eye makeup gives her a more contemporary look. No eyebrows or hairdo are needed to complete this look, just stick to bold eye makeup and lips.

For those who may not know, Madonna began her career as a musician performing in New York City in the late 70s. Her look was striking from the start, but this pixie (almost mullet with too-long back) is a feminine twist with strong, spiky lashes and bold lip color.

Dale Haddon portrayed a “modern 70s working woman” in a matching pantsuit. Her dark hair color means she can mimic it with deep smoky eye makeup and an equally striking deep wine-colored lip. It also contrasts nicely with the lightness of the outfit.

Cher was already remarkable in terms of beauty trends (as she was throughout the 60s), but her 70s vibe was glorious to behold. The glow of her skin, the pale pink of her eyelids, the touch of gloss, but otherwise minimalist-looking makeup: perfection.

Jean Shrimpton may be best associated with the London “mod” scene of the 60s, but she continued to model into the 70s. Clear under eyes were in vogue at the time, but in general the “doe-eyed” look is still very imitable today.

With the exception of the haircut, this model would look right at home in magazines today. The berry red lips are glossy, which is a nice way to soften the color and add dimension. The eyeshadow feels shimmery and sparkly.

Lisa Cooper does 70s maximalism in a very fun way. The almost matching red lipstick is a fun choice, but what I like best here is that her blush matches without being too matchy-matchy, and the touch of red matches as well.

The supermodel helped popularize the “no-makeup” look of the day, which prioritized healthy skin over copious amounts of makeup. Lisa Taylor and Christie Brinkley's “this is what I looked like when I woke up in the morning” look requires soft brown eyeliner and a matte lip here, but not as much as others on this list.

Forever's iconic Iman delivers exactly what we expect when we think of the phrase “70s eye makeup.” The bold, three-dimensional purple fades out to lilac on the nose and brow, making her eyes “pop. The same bold lip is not overdone, but cohesive.

Debbie Harry had a cool contrast to her look: she sings with fierce power as the lead singer of Blondie, but did it while dressing soft and feminine. From her deep ombre smokey eyes to her petal pink lipstick, her beauty look contained many of those elements.

Barbra Streisand was well known in the 1970s for her long cat eyes. By keeping the rest of her face minimal, the depth and shape of her eyeshadow allowed it to take center stage, so to speak.

Given that this photograph of Mary Russell is in black and white, it is obviously difficult to see the exact makeup colors here. However, the thick, strong, short cat-eye look was alive and well after it became all the rage in the 50s and 60s.

Donna Summer's unique, on-trend style made her a fashion icon of the decade (and beyond). Her love of color and texture extended to her makeup, which included bright red lips, spiky lashes, and a touch of glitter on her cheeks.

This matte all-pink look by Patricia Dow would not be out of place today, especially with the intense full coverage of blush. With a little moderation in the vibrancy of the color, this could absolutely work as an everyday “no-makeup” look.

Here we can see how timeless the 70s look was (and how the 90s were influenced by the 70s). Focusing on the strong smoky eye, the rest of the face is left bare, or bare-faced, anyway - one of the timeless classic looks.

Diana Ross' evolving beauty look over the past decade has been spectacular, especially her use of natural curls when she became a solo artist. She also had big, bold lashes to emphasize the center of her face, her eyes, long before it became a cool trend.

In the spectrum of maximalist to minimalist makeup looks of the last decade, Jane Birkin has always been on the minimalist end: just a little gray-black eyeshadow, especially on the upper lids (and occasionally combined with lots of mascara on the upper and lower lashes), plus a little color on the cheeks and lips a little color on the cheeks and lips.

The first Black Split star to reach the pinnacle of her career in the last decade was another who embraced the natural curl pattern. A more voluminous hairstyle deserves bold makeup like this crimson lip, gray-black eyeshadow, and mascara.

Pat Cleveland, a top model of the 60s and 70s, was incredibly talented (according to the original caption, this is from the Halston Summer 1976 ready-to-wear runway). The gently blurred cat eye draws the eye upward, but the rest of the look is minimalist.

That pre-ski “flush” (meaning that the model looks like she just came off the slopes after a long day of skiing) is not a 21st century invention. This Halston model proves that anyone with natural warmth in their cheeks can look good.

Beverly Johnson's influence on beauty and fashion cannot be understated. She also pulled off one of the boldest makeup looks of the 1970s (this one from 1976's Vogue). But don't let a bright color like green deter you from leaning into the color of your eyeshadow.

Charlotte Rampling gives us a master class in minimal makeup. She uses just a touch of eyeliner, a glossy lipstick, and plenty of blush on her cheeks and nose to accentuate her features.

You don't need Lisa Taylor's rich, oversized mohair jacket to look like an off-duty model. The key is to play with a lip color that is one or two shades darker than nude.

Bianca Jagger, the “It Girl” of the 70s, has an outstanding sense of fashion and beauty (being friends with Andy Warhol is an example). If you had to pick just one makeup look to wear forever, it would be this gentle smokey eye, peachy pink lipstick, and just a touch of blush.