The secret to the perfect beach look isn't a bronzed tan or the swimsuit itself, though your Instagram feed may make it seem otherwise. Layers of necklaces, bright sarongs, and funky cowboy hats (my personal favorite is here) are often the difference between a bikini and a bikini.

Kylie Jenner, the queen of modern bikini photography, has understandably embodied this time and again. Take her recent escapades, for example.

Jenner, who launched Khy's first swim collection earlier this month, used her recent trip to Greece as a marketing opportunity. While abroad, she was photographed in her natural habitat (on a multi-million dollar yacht) wearing a $70 homemade little black bikini.

The mogul wore Khy's Classic Triangle bikini top and matching bikini bottom. The design is simple, with clean lines and solid coloring. However, it was made more stylish by Jenner's choice of jewelry.

Shining in yellow gold, Jenner wore a dainty cross necklace, a simple ring, and a few bracelets. The star of her look, however, was a 14k crystal-studded body chain dangling from her waist. Like her swimsuit, the sparkler was a bargain (at least by Jenner's standards) at $110.

Any fan worthy of a lip kit knows that this is one of Jenner's favorite beach day styling tricks. Over the years, she has worn this exact style several times-even a gem she repeated on her Greek bestiemoon with Anastasia Karanikolaou. Jenner appeared on her best friend's Instagram wearing a $38 skims tank top with the same design, Lili Kraspe.

Before landing in Greece, Jenner spent a few days in France, where she showed off Khy's latest collection, which includes low-cut catsuits. The girl never misses an opportunity to promote her business.