Rihanna is officially expanding her Fenty empire. (opens in new tab) On Tuesday, the mogul took to Instagram to announce the launch of Fenty Skin, a much-hyped upcoming skincare line from her iconic brand Fenty. (Open in new tab) Mogul posted a promo video on her personal account teasing the product line: "@fentyskin will launch exclusively at fentyskin.com on July 31! But you can shop early if you send me an email via the link in my bio..."

Rumors of an upcoming launch began circulating in March when Page Six reported (open in new tab) that a trademark for the name Fenty Skin had been filed with the U.S. Trademark and Patent Office In 2017, Fenty Beauty launched a 40-color foundation line, which was followed by the launch of a new line of skincare products, Fenty Skin, which was followed by a new line of skincare products, Fenty Beauty, which was followed by a new line of skincare products, Fenty Beauty, which was followed by the launch of the Fenty Beauty Foundation Series, set a trend in the beauty industry. It was a groundbreaking development and quickly shifted the industry as people of color began to feel like they were finally being seen.

After the launch, the Internet immediately went wild:

To be among the first to get your hands on Fenty Skin, sign up for the waiting list here (opens in new tab).

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