Most years, there isn't a week that goes by without a celebrity announcing a new collaboration, but 2024 is no ordinary year. Ahead of this month's Olympic Games in Paris, a conveyor belt of Olympic fashion collaborations by athletes is rolling in, unveiling new red, white, and blue collections faster than the record holder in the 200-meter run to buy up the last candle at the Diptyque sample sale, blue collections. In short, brands are moving quickly to assert their rights in the Olympic merchandise market.

The year 2024 was sure to be a sporty year for fashion, with the Paris Olympics scheduled to take place. As if in anticipation of the upcoming Games, street style has seen the rise of the athletic shorts trend, where running shorts are styled with going-out tops and blazers, and the overalls (rooted in skateboarding culture and appearing on the USA team skateboarding also featured in uniforms) incorporated the chicification of the shorts.

Now that the countdown to the Games has officially begun, references to courts, tracks, fields, and Olympic-sized pools are rapidly increasing. These Olympic fashion collaborations, more than any other, are being campaigned by various members of Team USA. Ralph Lauren, the official outfitter for the opening and closing ceremonies, is matching fans with star athletes in warm-up jackets and flag-embroidered sweaters. Meanwhile, J.Crew has partnered with USA Swimming to sell bikinis and one-pieces for laps at the nearest pool.

Not every capsule is designed to get you into sports mode; LoveShackFancy's flag-inspired dresses have flounces and ruffles that are perfect for skipping through the park. (Gymnastics gold medalist and returning Team USA member Suni Lee models them.) Skims puts comfort first for Olympians lounging by the Netflix Marathon or poolside, with swimwear, bras, underwear, and PJs coated in Olympic rings

From the Olympics to the Olympics, the Olympics are all about comfort.

There are still a few weeks until the Olympics. Let's take a look at some of the most shop-worthy Olympic fashion collaborations. We will update this article when additional collections are announced that beat out the competition.

Sure, I can't swim 50 meters or 100 meters as fast as a member of Team USA, but with the collaboration between J.Crew and USA Swimming, I can at least swim a pool (or beach, or tanning towel in Central Park) to get to the podium! You can. The collection mixes high-performance swimwear with throwback wear, from navy barn jackets to nautical striped sweaters, and, like many of J. Crew's recent collections, makes you look like a medley relay winner circa 1995, all in one Layers.

The 2024 Olympics will not be the first time Paris will host the Olympics: It will not be the first time in history that Paris will host the Olympics. In a fun nod to the past and present, Lacoste has designed the "Paris 1924" collection, now available online. It's a tie-in with the Olympics that will appeal to vintage-minded fans who like to stroll through the Marais and collect vintage brooches. (Each item reads "Jeux Olympiques" in a font reminiscent of the baroque entrance to the Paris Metro. ) The collection's unisex styles include artsy graphic T-shirts and hoodies, striped tank tops, and duffel bags perfect for overnight trips. (13]

The right summer dress always makes me want to spin; LoveShackFancy's Olympic Codes collection makes me want to handspring round my back and tackle round my back. (This collection, in partnership with Cotton, incorporates all of LSF's signature ruffles, flounces, and embroidered florals, all in shades of the American flag. They are all made of light and breathable materials, perfect for frolicking outside in the height of July. In this campaign, she proves that this dress and the matching set move with your body as you perform acrobatic feats. This dress is also cute when she has her feet on the ground, which is a nice touch, as it allows her to be more comfortable while she's on the ground.

ICYMI, surfing will return to the 2024 Olympics after a spectacular debut at the 2020 Tokyo Games. However, we won't be seeing athletes shredding "waves" on the Seine. Still, get ready for an active summer by cheering on athletes far and wide with Oakley's Team USA collaboration. Online, you can purchase precisely tinted lenses made to block out the harsh summer sun. Some retailers also have functional and fashionable gear that athletes wear to compete offshore.

Ralph Lauren has provided costumes for Team USA for the past eight Olympic opening and closing ceremonies. As we reported last month, Ralph Lauren is back for the ninth time with uniforms that emphasize more Americana, but also sprinkle in some of the summer's biggest trends.

The athletes make their grand entrance in navy blazers and jeans and exit in white racing jackets that even Rosalia approves of. In between, patriotic polo shirts, rugby shirts, and matching sets designed by Ralph Lauren make their appearance. All Ralph Lauren items made for athletes will be available for purchase, whether they are competing on the world stage or watching at home. Personally, I'm eyeing RL's iconic flag sweater riffed in lightweight cotton for casual layering on the 4th of July.

Reviving its third partnership with Team USA since 2020, Skims is focusing on gear for athletes (and their fans) to wear after competition. The lineup of soft tank tops, lounge pants, and undergarments are decorated with the Olympic logo and red, white, and blue color schemes, and are brimming with the energy of rest and relaxation.

Kim Kardashian's connections allow Skims to use anyone who is buzzworthy for the campaign. (Recent examples include Nicola Coughlan of Bridgerton and Sabrina Carpenter at the height of "Espresso.") Naturally, the visuals for this collection are also filled with medalists and soon-to-be champions. Among the athletes wearing "Fits Everybody" vests in the corresponding campaign are track and field rising star Gabby Thomas and gymnast Suni Lee.

Skims x Team USA is also one of the few collaborations listed here that anyone can wear. In addition to the women's lineup, adaptive, men's, and children's wear have also been designed. Sizes range up to 4x.