With more than 100 dates to the marathon event, Swifties have live-streamed, live Tweets, and breath-dissected every second of Taylor Swift's era tour that doesn't mean they know what to hear, but even the costumes that pop stars see wearing. The same thing happens when Swift goes on stage for another sold-out show in London tonight.

Swift sets aside at least two surprise songs for each show and selects between several remixes of Period Tour outfits to perform the evening setlist, among others Alberta Ferretti, Roberto Cavalli, Versace.

So far, there are seven versions of the ethereal, Stevie Nicks-esque Alberta Ferretti dress for the "Folkmore" set (a combination of the Folkmore and Evermore albums), and at this point in the tour, she has no idea which dress she will wear on any show. Guessing what to wear is a fandom betting event that generates as much passion online as Major League sports. Just check the live alerts for accounts like @tswifterastour on X for proof.

All options include the light chiffon—like qualities that flow in every movement Swift makes, and all similar silhouettes — "wide sleeves, ruffles, tiered skirts, and important, always flowing, romantic volumes" - and colors plucked from nature, the album's full-length style is a must-see. In parallel with Folk pop, Woodland Fairy Sound, Alberta Ferretti, the designer, will tell in an email from her Milan headquarters. Some were inspired by Ferretti's designs in the archives; four dresses in ivory, pink, blue and mauve are dusted with small crystals that coordinate their fabrics and colors. Still, the fans chose their favorite.

As online accounts enthusiastically document which dresses arrive at which shows, Ferretti goes wild with replies for a mossy green dress with cutouts and lace motifs that she says she made specifically for Swift. Ditto for Deep red recreation, she made her debut for the European leg of the tour along with several new pairs of custom louboutin. When the dress takes off some shows, fans mourn them as they are long lost friends: "Where is yellow" I miss her," someone wrote about the canary-colored, tiered Ferretti gown that has not been seen for some shows.

Ferretti says she loves every piece equally. (It's not an unexpected answer for a designer who has worked closely with Swift and her stylist, Joseph Kassel Falconer, since the 2014 Grammy Awards.Since Swift's team contacted her at the end of 2022, designing all the costumes for the tour of the 7 eras has been "both my personal style, Taylor's aesthetic vision, the lightness of the material that accompanies the performance, and an act of 'honor' and balance in all directions between the era of folk music."

These four approaches allow Swift to "move and express itself at its best" explicitly and implicitly. In London and at every other stop, Swift played part of her set the folk pop song "Willow" and threw a chocolate brown cape over the dress she chose. It's not just an opportunity for some impressive skirtography or a nod to the cloak she wears in a music video. It is stitched in a special sense.

Ferretti analyzes the relationship between her work and the setlist like a studied fan. "The lyrics of "Willow" are a metaphor for unconditional love and commitment to obey a loved one, completely abandoning oneself and overcoming fear," she explains. "The cape, made of chocolate-colored velvet with lace details on satin, serves as an almost protective element enhanced by the hood. But as the song progresses, it announces a stunning dress and a woman ready to shine.

Taylor Swift's attention to the meaning and symbolism of the fashion universe ・ especially in settings like the Eras Tour — has been fascinating to Ferretti as well as Swift's musical achievements and her ability to "update herself over the years." "In her concerts of all times," especially in this particular case, there is always great attention to costumes, which are an integral part of storytelling."

These considerations relate just as much to the industrial and commercial needs of her brand as to the designer's creative side runway for Ferretti "When working with celebrities for special projects like this case, you have the freedom to 'create' according to the scenic requirements," she explained.

Cascading ruffles and cape-like sheer fabrics flowing from the shoulders of the dress were all signs of Ferretti's delicately sensual, semi-Bohemian brand DNA in order for Swift to perform nearly two years on a tour spanning five continents, an option was needed. "This was a truly monumental work," says Ferretti.

The police of fashion fans do not have to worry. "We provided Taylor's team with the extra fabric and everything they needed to deal with the damage caused by the wear of the costume," Ferretti says. "It is a monumental production, they are very well organized and can handle any eventuality."

Fans monitoring this weekend's show, like the Swiftie Union states, should be ready for whatever she wears. As with all the other elements of the tour and her day-to-day street style, Swift always wears what she wears and why she wears when