Official Opening of the "Next Door" Flagship Store in Tiffany New York
Today is a landmark day for Tiffany & Co. A temporary flagship store, Tiffany Flagship Next Door, will open at 6 East 57th Street. The brand's iconic 727 Fifth Avenue location, familiar to shoppers and Audrey Hepburn fans, will be closed for renovations until late 2021. But fear not. The Flagship Next Door will provide an unforgettable shopping experience in the meantime, and the four-story Art Deco oasis is sure to breathe new life into the timeless brand.
The new 57th Street location first opened in December with the Tiffany Men's Pop-Up Shop. The Men's Pop-Up Shop opened its doors. The second floor of the flagship Next Door will be dedicated to Tiffany's men's collection, while the other floors will carry the full range of Tiffany products, from engagement rings to homeware. Each floor will have its own visual concept, depending on the products it sells, and each escalator will offer a different aesthetic shopping experience at every turn. Each floor also has a private sales room and a VIP salon where fashionistas and influencers gather.
For the trendsetters among us, Tiffany's new home also heralds the arrival of a series of design partnerships: the flagship store on 57th Street will feature a floor-to-ceiling atrium built exclusively to showcase these collaborations, with a layout that changes every few months The layout changes every few months. The modern space, with its vaulted ceilings and classic Tiffany blue accents, is sure to attract attention. Although experimental, the store's aesthetic is inspired by the enduring Tiffany style we all know and love
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While waiting two years seems like a long time (and the absence of the Blue Box Café is an eternity), the Flagship Next Door offers more than enough to satisfy our Tiffany cravings in the interim. And as the absence enriches the soul, the revamped Tiffany & Co. flagship will almost certainly be worth the wait.
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