Hello and welcome to Worth It (opens in new tab). Of course, spending money on makeup and skin care is a risk, but trust me, this beauty editor will only recommend what I truly believe is worth every penny. Because you deserve the best. Keep reading to discover the one product you don't want to miss and catch up on the latest Worth It breakdown here (opens in a new tab).

It took $1.3 billion, seven years of R&D, and 600 hours of testing to create this product. Dyson's latest next-generation innovation, the Collare cordless flat iron (opens in new tab), is the intersection of science and styling tools that collide to give you truly beautiful hair. Since its founding in 1993, Dyson has revolutionized the way tools and technology improve our everyday lives. From cordless vacuums to the best-selling Dyson Airwrap (open in new tab), the Dyson brand has always been a cut above in what it does best: battery technology.

This flat iron is proof of that. This flat iron is the proof. The flexing plates provide powerful performance even without a cord (or with a cord), allowing you to safely shape and tidy your hair without heat damage. The first flat iron with patented Flexing Collaring Plate Technology (hence the name "Collar"), Heat Control Intelligence ensures even application of just the right amount of tension throughout. In a statement, founder and chief engineer James Dyson said, "We discovered that if the plates could follow the exact profile of the hair, we could apply the right tension to every strand with each pass." We designed a unique magnesium copper bending plate that we eroded to a precision of 65 microns to conform to the shape of the hair." The copper plates wrap around the hair bundles, applying even heat and tension to all hair strands to keep them aligned."

Convenience has not been compromised and complements its high-performance technology. In addition to its cord-free versatility, it is compatible with universal voltage, so it can be used anywhere in the world without restrictions. It also has a flight mode feature that makes traveling easier to meet TSA guidelines, and while the $500 price tag is steep, it's a one-time investment that will leave your hair looking healthy and fresh in the long run. So put your money where your hair is.

When I look at my high school graduation pictures, I am filled with sadness; I was 18 years old, I didn't know any better, and this straightening iron (reluctantly unnamed) left me with terrible heat damage that took years to repair. Now I take my styling products very seriously because I never want to risk my hair's health again. Trying this flat iron has been a great luxury. For one, I can freely leave my vanity while styling, and two, it only takes one application to transform my textured hair into the shiny, sleek style I'm going for (don't get me twisted, I love curls).

Sure, it looks a little bulky and it's not the lightest tool I've ever owned, but with its heat intelligence power and the one and only flex plate it comes equipped with, I have no complaints. Plus, it comes with a stand to make the process even easier. There are three heat settings and I didn't have to use the highest for my 4c textured curls (opens in new tab). It takes 70 minutes to fully charge and can be used cordlessly for 30 minutes.

After washing, conditioning, and blow drying my curls with the Dyson Supersonic Wide Tooth Comb Attachment for Textured Hair (opens in new tab) ($39), I impatiently parted my hair generously and slid this through my hair. No joke, my hair was straightened in seconds, and it didn't creak. From now on, this will forever hold a sacred place in my Away suitcase (opens in new tab). If you want to see the tutorial (opens in new tab), several YouTubers have already reviewed it. I was so impressed that I emailed about 25 of my girlfriends about it and am now sharing the wealth with you all. Save your money, splurge, and share the joy that this flat iron will bring you.

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