A multiple Grammy winner, founder of Fenty Beauty, and owner of a Chanel jumbo bag, Rihanna would never be mistaken for a “normal” soccer mom. But at the Fenty x Puma It sneaker unveiling event, the multi-hyphenate showed how she's stretching the definition of the prairie sideline and orange slice of clothing.

Rihanna, mom to sons RZA and Riot with longtime partner A$AP Rocky, arrived at the Los Angeles press conference on October 24 in a Christopher John Rogers polo sweater dress.The $1,495 dress, in Rogers' favorite color It features a combination of bold stripes and a mix of bright shades of pink and red on the shoulders and mid-calf and neutral shades in the middle. On her feet, she swapped her vintage matching Puma sneakers, which A$AP also owns, for new Avanti's. (This is a relatively preppy outfit for Rihanna, and a clever take on sporty styling. () According to the press release, Rihanna wanted to redefine what it means to be a “soccer mom”: specifically, to be “fashionable, sporty, chic, and comfortable.”

She also wanted to remix her usual event setup. Instead of meeting with the press, Rihanna took questions from the kids about her new sneakers. Rihanna's favorite way to wear her sneakers and whether Asap Rocky has matching sneakers.

Along with endorsements from fashion's first couple, Puma is coming up in the ranks of the trendiest sneakers of 2024. The Puma Speed Cat, a favorite of Dua Lipa and Emily Rutakowski, ranked third on Lyst's “Hottest Products” list, behind Alaia's ballet flats and Coach's popular Brooklyn bag. With its vintage-inspired colors and easy-walking sole, it's no wonder this style is all the rage.

Now, styling Puma sneakers in the name of breaking the “soccer mom” stereotype is a job only Rihanna can do.