A few months ago, I spotted Olivia Rodrigo carrying a vintage Coach Ergo bag in New York City. One paparazzi photo was all it took for me to add the bag to my wish list: it coordinated perfectly with the floral pattern of her easy midi dress and matched the cool-girl energy of her trendy moto boots. But I spent hours searching online for the same bag, to no avail, until I saw that Coach had released a very similar new version in their latest collection. I'm calling it now: the Coach Curve Zip will be one of the trending bags for fall. [It's no coincidence that the Curve Zip resembles Rodrigo's Ergo, which is based on an archival design called the “Zip Bag” from Coach's original Ergo collection, which was introduced in 1997 and became a cult favorite. Featuring a soft silhouette and long handles, the 2024 version is available in five colors, including Rodrigo's favorite red and rich chocolate brown.

I'm not the only one who loves the Curve Zip. A quick search online reveals that legions of longtime Coach fans are equally eager to get their hands on one. There are hundreds of TikToks featuring this style, each with hundreds of thousands of views.

When vintage Coach expert WilldernessTyler shared the launch of the Curve Zip Bag, with videos of the archival silhouette being renovated frequently going viral, there was plenty of commentary in the comments section. He said, “The fact that Coach is bringing back an old style and still keeping it relatively affordable is why I've started buying from Coach again. I love this vintage revival!”

Coach has been on a run of hit bags over the last few years, so the sudden buzz around the Curve Zip is not surprising-this is just the latest thing to pop up. Bella Hadid can't help but wear the new Brooklyn shoulder bag in its largest style, and the smaller version was co-signed by the Marie Claire team, including editor-in-chief Nikki Ogunnaike members co-signed it. This comes after the structured, square, and sometimes puffy tabby bag became a staple of several fashion insiders' shoulder bag choices.

Given that the Curve Zip has a timeless form and is almost a third the price of the Brooklyn, it has the makings to become the go-to option for any fashion girl. Olivia Rodrigo is just the start.