For industry insiders, Paris Fashion Week is the pinnacle of Fashion Month venues. The city, which also hosts Paris Couture Week, has nothing but high-end designer runways. This season, however, it was not Dior, Loewe, or Chanel that made the most headlines, but the L'Oréal Paris show.

For the past two years, the well-known cosmetics brand has taken over PFW and recruited top Hollywood talent to appear on its “Walk Your Worth” runway. Past alumni include Elle Fanning, Helen Mirren, and Kendall Jenner.

This year's Spring/Summer 2025 womenswear show drew as large an audience as ever. Kendall Jenner once again starred in the September 23 event, accompanied by fellow supermodel Heidi Klum and international pop star Camila Cabello. Cara Delevingne also took to the catwalk, dressed from head to toe in crimson red.

Giving new meaning to the term “statement piece,” Delevigne danced down the runway in a vivid red topcoat. Underneath, she was topless (and bottomless), wearing only platform pumps and matching hot pants. Naturally, she matched the red of her lipstick with her actual lipstick, giving it bold pigmentation.

Vibrant colors were a theme of the collection, and several attendees wore the shade from head to toe (Jenner included). Red has been on trend for some time, and the choice to emphasize it felt particularly appropriate for L'Oréal. It was a cheeky nod to the beauty brand's iconic lip color.

This is one way to get noticed at PFW.