When I heard that Cindy Crawford and Kaia Gerber were teaming up to host ZARA's first shopping show on September 25, I didn't know what to expect: a QVC-like “show-and-tell” format, with the hosts holding up various products to camera and mouthing off about how life Would they run their mouths about how the products were life-changing? Would they broadcast live footage of mothers and daughters going shopping together and having heated debates? And most importantly, will this new way of shopping, dubbed ZaraStreaming, really work?

Needless to say, I had my doubts as I sat in front of Zara's homepage and watched the countdown to Wednesday afternoon's streaming as it neared completion. But once the show began, it quickly became clear that ZaraStreaming was not a true streaming platform in the Twitch sense of the word. It is a pre-recorded video broadcast that integrates live chat and real-time shopping.

In case you missed it, the initial plot of ZaraStreaming went something like this: Garber and Crawford jump in their car and on their way to a Zara photo shoot, sing along to Chapel Lone's “Good Luck, Babe!” to which they sang along. Upon arrival, they were greeted by French stylist Carline Cerf de Douzeur, who immediately began dressing them in various looks created from a special drop of fall styles. As Gerber and Crawford try on the various looks, the items used in the looks are displayed on the screen and can be easily added to the cart. After cycling through several looks, Cerf de Dudzeele sends the two off to be photographed in a limited collection by David Lowry, who directed the stream as well as starred.

The loosely scripted video is still playable if one is so inclined, and dare I say, the re-watchable version is an excellent way to experience ZaraStreaming. After the broadcast, timestamps were added to each product, making it easy to jump to the part of the show that Gerber and Crawford were wearing. While I found it difficult to watch and shop at the same time, the platform made it easy to circle back and find items I wanted to look at more closely. For example, a brown barn jacket with fleece fabric, contrasting colors, and a cow-patterned belt. Or the black tuxedo jacket and Chloe-style platform wedge heels that Gerber wore in the last frame of the video.

ZaraStreaming may not be the most natural or intuitive way to shop, but for a moment it did alleviate some of the banality and isolation of online shopping. And for me, that's reason enough to be excited about their next attempt. Of course, it would be hard to top Gerber and Crawford as the supermodel hosts of this stream. Perhaps Selena Gomez, an avid Zara fan, could take over this job?