Reformation x HOKA Introduces the Ultimate Sneaker for the “Little Sporty” Girl
There is always room in my wardrobe for one more pair of sneakers. I have sneakers that I can wear to work. When I go to bars, clubs, and concerts, it's important to be hot, but there's a good chance my fellow dancers will step on my toes. There are sneakers for hiking, and there are sneakers for running. But I didn't have a pair of sneakers for strolling around town with my dog and a seasonal latte in hand until the Reformation and HOKA collaboration launched today, September 26, online and in select Reformation stores.
HOKA x Reformation is a limited edition collection that reimagines HOKA's Mach 6 sneaker in three fresh colors created with Reformation's style and sustainability in mind. The result is a shoe for the “little sporty girl” that can be worn with skirts and dresses as well as leggings. I should know: I've been trying them on for two weeks now.
Allison Melville, Reformation's Chief Innovation Officer, began working on this collaboration a year and a half ago, at the dawn of the naked shoe trend that was all the rage on the Spring 2025 runways, including Brandon Maxwell, Alaia, and Tibi. began working on the project. That inspiration adorns the Mach 6 LS Crochet, which comes in two colors: a peach and cream color called “Eggnog/Shortbread” and a cloud-like color with baby blue laces called “Flint Gray/Rainy Day” can be seen on the organic cotton woven canvas.
“When we started working on this project, we knew this kind of crochet, open-knit mesh trend was coming,” Melville says.
“There's a big trend in see-through mesh shoes and apparel that's moving into the fall.My favorite of the three pieces in the collection is a burgundy jacquard knit sneaker called the Mach 6 LS Monogram. This shade also perfectly matches the next big trend color for fall 2024, mulled wine.
“Jacquard is something I've always wanted to do. I've been playing around a bit with the idea of logo repeats and logo prints,” Melville says. When the graphic, interwoven “R” design is placed in a repeating pattern, as in these sneakers, “it becomes almost abstract,” she says, “and I wanted to do something that was a little bit more abstract.
The HOKA x Reform Mach 6 LS doesn't bill itself as a hardcore running shoe, but make no mistake: you can absolutely take these for jogging. I found them super bouncy and propulsive on the pavement in the park.
“The Mach 6 LS maintains the same underfoot experience as the standard Mach 6, so it offers the same lightweight, responsive ride that runners and everyday athletes have come to expect,” explains Travis Wiseman, director of products for HOKA's lifestyle shoes. explains Travis Wiseman, Director of Products for HOKA Lifestyle Shoes. What makes this version stand out is the design.”
In other words, this sneaker is a true marriage of style and performance. And who better to embody that marriage than Joanna Rohrbach, the legendary woman who hated boring gym routines so much that she went viral with her elegantly sprinting fitness routines in amazing outfits
. [Melville says of Rohrbach as the face of the HOKA x Reformation campaign, “She truly marches to the beat of her own drum and has an insensitivity that mirrors Reformation's tongue-in-cheek brand voice.
“We felt it was a very, very ref version of us to invent our own exercises, to live our lives as if we were dancing, and not care what anyone else thinks.”
Most importantly, HOKA x Reformation offers the perfect opportunity to test false shoe theories. Stylist Alison Bornstein invented the term to describe the exquisite way in which shoes elevate an outfit by shifting it slightly. For example, knee-high engineer boots with bloomers, or sneakers with a ruffled skirt. Melville also suggested riding the English countryside trend with the Mach 6 LS.
“If you want to go more fashion-forward, I would go the preppy chic route and wear a bubble or pleated skirt with an oversized polo shirt. It's really cool to turn a preppy chic look into a sporty look with a little bit of a tongue-in-cheek twist.”
Melville also mentioned shorter knit dresses as a more straightforward styling option.
“But really, the whole idea is that you can take these shoes anywhere,” she concludes. I can't help but agree, having worn my pair all over New York for the past two weeks.
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