I started watching “The Secret Lives of Mormon Wives” on Hulu for the drama. Pregnancy. Arrests. Betrayal confirmed through an anonymous “truth box.” The producers hooked me with the “Unholy” needle drop of the trailer, and I was strapped into the #MomTok roller coaster without ever watching any of their videos on my “For You” page beforehand. The mom-turned-influencer performers have a combined 10 million followers on TikTok.

By the time the final credits rolled, I wasn't just concerned about whether MomTok would survive the show's various scandals. It was the flamboyant, luxurious, yet familiar fashions that the performers wore to every baby shower, girls' trip, and confessional afterthought.

“Mormon Wives” is not necessarily trying to be a fashion show, but rather about the tension between the religious background of a group of women and the more progressive lives they are trying to lead. (It is also about the infighting among a group of good old-fashioned friends, as MomTok's leadership battle unfolds.) Still, the eight episodes are a veritable feast of influencer-specific costumes, with a level of contrast that makes “high-low” sound like an understatement.

The teary-eyed confessions in the confession booth feature Revolve puff-sleeved dresses and Tiffany gold earrings (or something very similar). Jennifer's blue Goyard tote and Jessi's fluffy white Chanel flap dwarf the moms' huddles at the all-important unveiling during the baby shower. A drive to Swig, a soda chain in Provo, Utah, is like a Starbucks for most major American cities, adorned with Free People jackets and Dior saddlebags.

Bags and jewelry are the most obvious items from these major luxury brands. And while the combination of Zara, Amazon, and H&M with flashy logo bags is universally recognized, some wives have an even more obvious approach to what Reddit calls the “Utah uniform.”

Taylor Frankie Paul, the self-proclaimed “founder” of MomTok and pregnant with her third child on the series, wears a sheer, fitted, off-the-shoulder sweater dress in a cotton candy hue; Leila, the youngest cast member at 23 and recently divorced, wears a short miniskirt and favors a well-worn, shearling-lined Zara jacket. Whitney, the series' eventual villain, favors both cozy lounge sets and Christian Dior. (The latter has “DRAGON FRUIT” written in bright capital letters on an ASOS graphic T-shirt. I see.)

Despite the size of the cast, each woman's style seems to read the same closet in a slightly different font. They are crop tops, sheer net dresses, micro-mini skirts, and tight athleisure sets. It's not just the #mamatok fashion that's consistent: nearly every member of the cast is styled in waterfall waves by Jessi, who runs a salon in Provo. (13]

I couldn't always keep up with Whitney's mental gymnastics routine, but it was easy to see why the flashy luxury styles appeared alongside so many everyday outfits; many of the women on MomTok are also married life earners. Jennifer Affleck's video and resulting brand deal even paid for her husband's medical school. No one (that I've noticed) is carrying a Birkin bag, but they are all reminiscent of the most over-the-top high-low attire of other ex-Jennifer Afflecks. Spending big bucks on an easily identifiable designer logo is the quickest way to tell the world you're getting a check. For women whose professional influence is scrutinized by the community and sometimes even by their own spouses, it matters. We can't buy acceptance, but we can buy a great bag.

We may sit on the couch and judge what these women are doing and what they are wearing to do it, but there is plenty of evidence that it is not just Mormon wives with secret lives who are mixing Shayne and Saint Laurent. High-low styling is universal in this recession. Fast fashion is one of the fastest growing retail sectors in the United States. Sales in the luxury market have cooled in recent quarters, but it is also a big earner.

Scrolling through the r/MormonWivesHulu page on Reddit, users berate Whitney's “pilgrim chic” dress and question whether #MomTok's product placement is really enough to buy a Goyard tote I saw a few. And I saw someone investigating this thread. Instead, they innocently asked, “Does anyone know where the demi temple bag is from?