From the moment I discovered Maria Nila Stockholm in April 2018, I have been fascinated by Scandinavian beauty. Having learned about the reigning aesthetic of the Nordic region in the same way Oribe did - "minimal, clean lines, simplicity, and effortlessly chic textures," according to celebrity hairstylist Marc Mena - I also took notice of Copenhagen Fashion Week

Every year, the fashion industry is also a major player in the Copenhagen Fashion Week.

Held annually in January and August, the event's street style also serves as my biannual download of the next major hair trend. Copenhagen is internationally regarded as the official kick-off of Fashion Month. Copenhagen, the style capital of Scandinavia, is famous both for its experimental and expressive street style and for its female-first designs on the runway.

On and off the catwalk, "Scandinavians have always been ahead of their time," Mena tells me. And for this week's Spring/Summer 2025 show, they doubled down on the maximalist hair accessory trend.

"In New York and Paris, scrunchies and hair clips are very common," says Senior Fashion and Beauty News Editor Hayley Rusavage. But at Copenhagen Fashion Week, it's an unofficial requirement to get into the show." This season, I lost count of how many pieces I saw before the first day was over, and I definitely followed the styling mantra of 'bigger is better.'"

Whether insiders were sitting front row at Guess' glam rock runway or frolicking at a cozy Cecilie Bernsen breakfast, their loose waves were accented with jambo rosettes and supersized bows. Ponytails at Sax Pot's 10th birthday party were adorned with ribbons or metal cuffs (or both at the same time). From the minimalists at Mark Kenley's Domino Tan to the cool girls at Caro Editions, scrunchies as big as my face were everyone's plus-one. And all week long, the it-girls wore the infamous bejeweled nail clips from Copenhagen's Picostore in their hair

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This accessory strikes a rather impressive balancing act. This accessory can polish a rather wild hairstyle and infuse a bright pop of color and personality into a streamlined look. At the same time, it's a cute, lazy-girl hair hack: it only takes a few seconds to pin a rosette into a bun.

The maximalist hair accessory trend may have originated abroad, but it has global potential. Read on to get inspiration directly from the streets of Copenhagen Fashion Week or to shop the best over-the-top hair accessories available in the country.

The scrunchies at Copenhagen Fashion Week bear no resemblance to those of the early 1980s. This one is five times bigger.

Front row guests tied scrunchies in every color of the rainbow to this season's updos. Crochet, satin, and micro-pleated types also appeared throughout the show, and when insiders wanted to let their hair down, they wore scrunchies like fluffy bangle bracelets. If you want to follow in their footsteps, circle a scrunchie over a low ponytail and loose waves to lean toward a girly aesthetic. Or use it alongside slicked-back bun hair. [The maximalist hair trend at Copenhagen Fashion Week was as much about styling as it was about accessory size. This mix-and-match pigtail was one of many moments of intentional asymmetry played for the "glam." Other guests clipped barrettes to one side or randomly tucked mini braids into cascading waves.

It may sound like an exaggeration to assert that the options for claw clip styling are endless. Half up, half down, chignons, twists, and buns ....... There was no shortage of colors, shapes, and designs for sidewalks either. Many editors wore iridescent resin sprinkled with confetti-colored glitter or clips of iridescent butterfly wings. Of course, true to their Scandi minimalist roots, some guests used clear, black, or bronze clips. In the U.S., you can't go wrong with either.

Mena recommends ponytails as a way to "create a chic, playful look when you're pressed for time." ponytails were on parade all four days. Some were swept back and perched on the top of guests' heads, some were tied low with soft curtain bangs, and all ponytails had ribbons, headbands, or cuffs as an added element. To follow the Scandinavian style, mix metal and velvet ribbons or silky scrunchies.

The popularity of ribbons certainly peaked in 2023, but they have more staying power than the girlie aesthetic trends would have you believe. Instead of the silky pinks of the past, neutral crochet and checkered ribbons have appeared in Copenhagen's street style.

According to Senior Editor Hayley Rusavage, the variations in color and texture that appeared on the sidewalk suggested the evolution of ribbon on the runway. Ribbons went from being associated with coquettes to being tied into slick-backed pigtails (Munthe) or worn with athletic draped jersey dresses (Opera Sport).

One big takeaway from Copenhagen Fashion Week: wear roses. Dainty rosettes added sweet sophistication to braids, straight ponytails, half-up and half-down hairstyles, and designers like Caro Editions and Saks Potts were creating familiar takes on the runway, but after a few seasons, rosette nails and clips became available for purchase in stores around town and around the world.