When Urban Decay announced that it was discontinuing its fan-favorite Naked palette in 2018, you could almost hear the hearts of millions of beauty fans around the world breaking. The 12-color eyeshadow palette had reached a virality that other brands could only dream of, selling more than 30 million units, or about one every six seconds.

Millennials and my fellow older Gen Z's will remember the YouTube makeup tutorials that recreated the original in the 2010s. It was so well-loved that many devoted fans kept it past its expiration date. I myself used this eyeshadow palette every day in high school to create a smoky eye that was too dark for daytime use.

What made the Urban Decay Naked palette so iconic was the perfect curation of neutral shades. The neutral eyeshadow palette was created in 2010 after the Urban Decay product development team was asked to pick just four shades to take with them if they were stranded on a desert island. Imposed with the impossible, they instead created a palette of 12 colors that became a hit. (The Naked Palette, a mix of creamy mattes, beautiful shimmers, and glittery shadows in both warm and cool tones, could be used for any occasion under the sun.

Between the expert curation and the sales success, fans always wondered why Urban Decay took the obvious hit. But six years later, and after the launch of several other eyeshadows, I come bearing good news: Urban Decay's Naked palette is finally back for a limited time at Ulta.

The 2024 version of the Naked palette is essentially the same lineup you know and love, with a few key differences. The colors have been meticulously matched to the originals, so you can still cover your eyelids in Sin shades as it was in 2012. They even come in the same fuzzy brown packaging as before.

But now the shades are a modernized formula that is said to be completely vegan, creamier, easier to blend, and longer wearing. Urban Decay has also updated its dual-ended makeup brush with new vegan bristles. It looks the same, it feels the same, but does it feel the same?

I was one of the first to get my hands on the new Naked palette and immediately started swatching the shades. They certainly packed a creamy feel and a pigment punch of color.

The real test came the next morning when I put on my makeup. For a day at the office, I decided on a subtle shimmery look. First, I blended Naked into my crease and under my brow bone to add some depth, then I used the light matte shade Virgin as a base across my eyelid and under my brows. To add a shimmery glow, I applied the popular Sin to the outer corners of my eyes and Buck to the outer corners of my eyes for a subtle smoky finish. Finally, instead of her usual liquid eyeliner, she used the dark taupe shade, Hustle, to line her lash line and create delicate wings.

The resulting look made my eyes look bigger than ever in less than 10 minutes. The shadows blended like a dream, and even the shimmery shades had no nasty fallout.

The pigmentation was most impressive. I'm in the middle of an eczema flare-up around my eyes right now, so my eyelids are dry and somewhat flaky, not the best base for eyeshadow. However, that was never an issue with this palette, and every shade went on smoothly.

Overall, the new Naked is worth the $59, whether you are an OG fan or just looking for a new, do-everything beauty product. I recently asked in a group chat if anyone still had the original palette, and to my surprise, four of my friends still had it. When I told these friends that they would soon be able to get rid of their dusty old palettes, they were elated.

The restored Urban Decay Naked palette is available at Ulta and UrbanDecay. com for a limited time.