If Rare Beauty knows two things, it's how to make quality makeup products and how to make them go viral. The brand has 3.4 million followers on TikTok and 6 million on Instagram. (Rare Beauty's Soft Pinch Blush, Brow Harmony Eyebrow Gel, and Soft Pinch Tinted Lip Oil are selling out fast. ) The new Blurring, Smoothing, and Setting Powder officially launches today, July 18, and like all fan-anticipated products, the buzz is undeniable.

Last week, the brand posted a teaser of the 14-color rollout, and Gomez casually incorporated the product into her ready-to-wear TikTok shortly thereafter. Typically, they tease new products months in advance.

Still, as with their previous products, the blurring/smoothing/setting powder caught shoppers' attention. Over the past few days, TikTok creators who were lucky enough to get their hands on early samples have given the masses a glimpse into the power of this product. They got word that the True to Myself Tinted Pressed Finishing Powder was first unveiled at the Dolce & Gabbana Alta Moda show in Italy two weeks ago. They are throwing compliments left, right, and sideways. “It's doing God's work “and” literally gorgeous” sums up the online sentiment.

Marie Claire was one of the lucky recipients, and Rare Beauty sent the entire range of Tinted Pressed Finishing Powders to our office last week. Our team of expert testers was, frankly, a bit skeptical. Nevertheless, we reviewed the products according to finish, coverage, and staying power, and frankly, everyone who got their hands on this powder seemed to be glad they tried it. Our honest review comes first in its entirety.

If you look at the market for setting powders (just do a search on Sephora), you will see that many are problem-solving oriented. Some mattify oils, some brighten under the eyes, some blur pores, etc. But it is rare to find a product that tries to do everything at once. This product claims to “blur, smooth, and set” while absorbing excess oil.

The powder can be worn on bare skin for a subtle boost, over foundation for extra coverage, or over concealer to set makeup and prevent it from creasing. It is perhaps one of the most versatile products ever launched by the brand.

It is also worth noting that it is talc-free. The safety of talc, a natural mineral, has long been debated among beauty professionals. Not only does talc irritate sensitive skin, but certain concentrations and derivatives have been shown to cause respiratory problems and even lead to cancer. For this reason, many cosmetics contain finely ground talc in powder cosmetics. Whether or not to avoid talc is a personal choice (many experts insist that it is safe in cosmetics), but rare is the time to be wary.

“I've always been a translucent powder person. Frankly, tinted formulas terrify me. In general, it's like looking through a magnifying glass at flaws and textures. But Selena hasn't led me wrong yet (I'm a believer in soft pinch blush), so I owed it to her to try the compact.

“Before I get into my thoughts about the physical product, I want to give a little kudos to the packaging. It is incredibly easy to open and comes with a cute little mirror that facilitates application on the go.

“As for the product itself” it is impressive. It's very lightweight and not even a little bit blingy. One very soft application smoothed under the eyes and matted the oiliness of my complexion. My only caveat is that the color is a bit orange biased, so pale girls like me should choose a lighter shade than you think you need.”

“When I hear the words ‘pressed powder,’ my mind conjures up images of my grandma at the vanity getting ready to drive off in her 1975 Chevy. I exaggerate a bit, but the bottom line is that I am not a pressed powder girl. I want a soft, dewy finish, and most pressed powders are too drying and the formula gets into my fine lines and wrinkles. However, this new product from Rare Beauty is a pressed powder for those who don't like pressed powders. The coverage is thin, but easy to layer. I added concealer where needed, and this powder did both. Final thoughts: “It blurred redness and evened out skin tone.

“I don't wear a lot of makeup, and when I do, I like to keep it natural. I don't use a lot of powder. Powders tend to make me look cakey, so I'm a 'use a setting spray and hope for the best' kind of girl. This powder had the opposite effect. I love the silky texture and the fact that it doesn't weigh my skin down. I can't believe how shiny and textured my skin would look without the finishing powder. After using it, I have a blotchy but natural looking finish. I will definitely be adding this to my routine from now on.”

“I have dry skin, so the idea of wearing powder has never appealed to me. But this powder from Rare is so fine-grained that it doesn't leave my skin feeling tight or flaky, and I've found that it blurs under my eyes as promised, without burying them in the wrinkles that have developed as I've gotten into my late 20s. On the rest of my face, it set my makeup and played nicely under layers of cream bronzer, blush, and highlighter.

“My skin is perpetually oily, plus I have larger pores, which is not always a winning combo when it comes to makeup. So any product that promises to smooth, blur, reduce shine, and tone the skin made my ears prick up.

“First, I set the concealer under my eyes with a light dusting of powder, then set the rest of my makeup with a fluffy dusting of powder all over my face. I lightly applied powder to the T-zone and around the nose, which is the oiliest area of the face. The end result was smoother under the eyes, less visible pores, and much less shine; one thing to note is that using a powder puff rather than a fluffy face brush gave a much cleaner application and better coverage.

“I usually find that pressed powder gives my skin a grainy finish and a thick, cakey feel - especially in hot weather like this. Rare Beauty's Tinted Pressed Finishing Powder surprised me because it is lightweight, matte, and blends seamlessly with my skin tone. However, I did not find it as blurring as I wanted it to be, and found that it brought out some of my uneven texture rather than masking it."