Ralph Lauren's 2024 Olympic Team USA uniform has become much more than red, white and blue

Ralph Lauren's 2024 Olympic Team USA uniform has become much more than red, white and blue

I was hoping to head to Ralph Lauren's New York headquarters to see a room full of red, white and blue to preview Team USA's opening and closing ceremony uniforms for the 2024 Olympics. It's a tradition: Ralph Lauren designed Team USA's opening and closing ceremonies costumes for the past 8 Olympics starting in Beijing in 2008. Each time, there were a lot of stars, stripes, and Americana insignia on the uniform. The palette, after all, is a prerequisite for about 600 US athletes to represent their country in the largest international competition in the sport.

What I didn't expect in a mahogany-panelled room full of Team USA athletes and their new uniforms was that Ralph Lauren, who made the biggest Trenn 9th return of fashion, is still giving the athletes the best shine for the Olympics, but they are not the only ones in the sport. It highlights the crossover between the world of fashion and the world of fashion in a fresh way. And before the Olympic torch lights up, anyone can shop.

To open the Olympics, athletes, including gymnastics phenomenon Simone Biles and swimming legend Katie Ledecky, will wear a refresh of Ralph Lauren classics: navy blazer with white and red trim, striped Oxford button-down, tapered jeans. The first impression on the Olympic stage is a neat summary of the classic code that defines American fashion (and take that of Ralph Lauren), all reinvented in a revival prepared by domestic and foreign brands.

In the closing ceremony uniform you get something more experimental. Ralph Lauren, in a white racing jacket suitable for the pit of the Formula 1 Grand Prix, nodded to the frenzy of motorsport that dominates fashion and sport (don't bother that motorsport has not yet been Olympic verified; it's not just a race, it's a race, it's a race, it's a race, it's a race, it's a race, it's a race, it's a race, it's a race, it's a race, it's a race, it's a race, it's a race, it's a race, it's a race, it's a race, it's a race, it's a race, it's a race, it's a race, it's a race, it's a race, it's a race, it's a race, it's a race, it's a race, it's a race, it's a race, it's a race, it's a race, it's a race, it's a race, it's a race, it's a race, it's a race, it'sThe athlete (and at that time of the festival, the medalist) will be paired with white jeans and polo shirts made from knitting techniques that reduce the waste of fabric. You can easily imagine that the jackets that Hailey Bieber and Emily Ratajkowski paparazzi shot at the Olympics reflect the sporty and chic outerwear of street style.

All of these works are currently available for purchase online. At the Olympics, which will be held in one of the world's great fashion capitals, the uniform will feel an extra wearing feeling beyond the tent pole ritual. "This summer, Paris is the backdrop for fashion and sport to clash with a global audience on the world stage, and it's an incredibly exciting proposition," David Lauren, Chief Branding and Innovation Officer at Ralph Lauren Corporation, said in a statement. Vitality, passion and self-expression in sport have been central to our brand's inspiration since the beginning of the iconic Polo brand in 1967.

In addition to the opening and closing ceremony uniforms, Ralph Lauren also brought "villagewear" to the ninth Olympic collaboration for athletes to wear in downtime. Here, the crossover between the styles of the trend and the pieces of the sport is even more evident. There are pleated tennis skorts and dresses for both real tennis players and challengers obsession. Prices range from jersey69.50 for a jersey tee toー398 for a field jacket.

There are also signs that Olympic designers are paying close attention to the viral chatter around their heritage works. Daniela Moros, sailing for Team USA, turned my attention in a preview to an item I thought I'd recognized in a uniform on display at Ralph Lauren headquarters: an American flag sweater "everyone knows" (in Moros' words), updated with an Olympic ring stitched under the flag.

For some athletes, bringing fashion to the conversation with the sport is more than making a big first impression at the opening ceremony. By competing in a male-dominated field like sailing, Moros kept himself style-wise. However, "Over the years, I have become increasingly accustomed to expressing my feminine side a little more. Fashion has something to do with some of that," she told me, and now it's cool to be able to partner with such an iconic American brand and represent it on the world stage."

Moros can't wait to wear her Ralph Lauren uniform in Paris, but she has a life in her closet before, during and after the work games (in fact, when we met, she was already wearing a closing ceremony uniform)."It's a cool combination of Olympic specials, but they're completely timeless," she says of the design. "So that you will be able to wear this forever and pass on to your child. It feels really special."

ラルフローレンによるチームUSAアパレルで買い物をすることができますRalphLauren.com .

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