"A woman over the age of 40 does not want to be told that she is dry.That's how Brooke Shields first introduced her new hair brand, Start, to me. Shields delivered the catchphrase with a laugh, but it was also an honest inspiration for her deeply hydrated, solution-oriented break into the beauty industry "My goal is to encourage more than 40 women to age boldly in a way that is exciting, joyful, confident and less publicized," the actress told Marie Claire.

Her 2-in-1 instant shampoo, 3-in-1 leave-in conditioner, and root serum are consistent with marketing that they also feel stimulating, rather than clinical or juvenile, versus the unique needs of more mature hair (dehydration, thinning, brittle texture, etc.). It will be. Commence was designed specifically for the demonstration of women in their over 8000s who are now more than 40 million people strong in the United States alone.

The bottle at the start is a fun shade of pink with a font of large bubble letters (no more squinting, no more squinting, no more squinting, no more squinting, no more squinting, no more squinting, no more squinting, no more squinting, no more squinting, no more squinting, no more squinting, no more squinting, no more squinting, no more squinting, no more squinting, no more squinting, no more squinting, no more squinting.I can't find any mention of "anti-aging," "perimenopause," or "for mature women" on the label. But the product is not very clearly stolen from the Tween beauty cabinet.

But how does Commence hair care actually work?'According to Shields, the brand's special Commence Complex, infused with peptides, antioxidants and scalp's first bio-fermentation technology, is hair growth she is confident: "I want to do the business of repetition. For that, we need to establish ourselves as specialists in hair and beauty care."

Still, we want to test the product ourselves at Marie Claire. To do so, we tried the full range with the help of 40 women over 3 years old and shared their honest reviews.

"I was at [start] before trying it out. I will be honest: I think I have pretty great hair for my age. I am 56 years old. But I have pretty cheesy eyes. I always get wet to get out of the shower and grab my reading glasses so I can see if I'm using shampoo or conditioner. I can actually read the labels on these products — it's a game changer. Thanks to Brooke Shields for using the large font size.

"My favorite product is the leave-in conditioner. My hair is so frizzy that I seriously considered wearing a wig in the summer. I have tried all the treatments short of chemical keratin, but nothing works. But this made a big difference. It made my coarse hair feel soft and sealed my split ends. I couldn't completely prevent frizz, I couldn't do anything, but I made sure my hair didn't get too big.

"I'm going to Cincinnati tomorrow for a work trip, and I was worried that I would hate the product and that my hair would look squeezed and oily by the time I left. I never use a leave-in conditioner. But I used [Start], but my hair is still light and fluffy. I do not want to use the word fluffy, but fluffy."

"I also used root serum. It felt thick when I was blow dry my hair. Maybe it was spiritual, but I swear it felt more dense. I also did not need to use a smoothing serum after. With this humidity, I usually have to use a glossy finish, but I was good to go with these products alone.

"My hair is coarse, but it's actually a bit thin. Still, I try not to wash it more than 2 times a week to keep my color fresh. My color is dark, so it's easier to hide [when it's oily]. But when I get to the 3rd or 4th day, it looks a bit rough around the edges. I don't have the dry shampoo I love. I try not to use aerosol cans, but a lot of powder makes my texture too hard or gives me a head full of white flakes."

"I'm honestly pretty impressed with [the start]. It took me some uses to figure out how close to hold it on my scalp, but once I got the hang of it, we were in the business that it really made my hair look clean and gave me some good volume. I also found that my scalp did not feel itchy."