Haley Bieber is expecting a baby — and a whole new road brush. Just a cool six days after sending pop culture into vogue with the news that she has welcomed the Little One with her husband Justin Bieber, the mogul shared on Instagram that her load brood is expanding, too.

Wearing a casual overalls and a Fira baseball cap, the beauty founder seemed to be taking a cute selfie in the first photo of her post. But close examination revealed a loaded product she had never seen before sticking out of her overalls pocket. Unlike the rest of the range, which was uniform in its grayish-white colorway, this chunky case was designed in a brown tint. Some reason: It is the first launch of the Rhode range of new color cosmetics.

Load's account appears to have confirmed the allegations just hours later. The company shared photos of uncapped products. It is pink and looks like a blush. Judging by its shiny and sheer texture, it could be a versatile product that can be used on lips, eyes and cheeks.

The expansion is now causing a new wave of excitement among brand loyalists, but not so surprising. Rhode CEO Melanie Bender confirmed earlier this year that the brand will expand to color cosmetics.

Despite this knowledge, fans are taking the bullying of new products to mean something more. "Is she sure it's a girl?" OMG," one user wrote, speculating that the hue indicates the gender of the beaver's baby. "Too much pink, it's literally a girl," another added. "There's no word from Beaver's camp, so followers have to wait and watch.

In the meantime, stock up on Rhode staples and stay tuned for more on blush drop.