In Challengers, Zendaya gives a chillingly perfect performance as tennis heretic-turned-coach Tashi Duncan. Tashi is a woman who will settle for nothing but the best, and this attitude comes across in her adult scenes through her Loewe wardrobe and blonde power bob. Her winner-takes-all mentality is also evident in her skincare. Judging by the cameo appearance of Augustine Vader's cult-favorite body cream in the film.

In a scene in a luxury hotel suite with her husband Art Donaldson (played by Mike Feist), Tashi relaxes in a silk slip and moisturizes the scar on her career-ending knee with a thick cream in a jar with a bronze lid. The camera lingers on the container's nightstand so skincare obsessives can see the label that made this container.

If any body cream can be recognized by a blink-and-you'll-miss-it cameo appearance, it's Augustinus Bader's. Since its launch in 2016, this skincare brand has gained a loyal following filled with beauty insiders. Its products come with a high price tag and proven results: a Marie Claire review of the facial version called it a "skincare geek's dream" because of its science-backed strengthening and moisturizing effects. When celebrities drop their skincare routines, at least one blue and bronze Augustinus Bader bottle makes the list.

Shortly after the launch of Challengers, Augustinus Bader shared a TikTok of a tennis player moisturizing his knees with body cream on the court. The caption read, "Zendaya knows."

"I knew that tub of body cream from everywhere," one TikTok user responded." Another wrote, "I feel like this is 100 percent Zendaya's doing.

"She is a film producer and no doubt knew that Tashi would use the most extravagant products."

And some viewers saw Tashi's routine and wanted one for themselves: "She really sold me on the body cream because I haven't tried it yet.

If the hydrating cream cameo inspired viewers to shop, it was not intended to. In a comment on TikTok, the brand confirmed that it did not pay to appear in Zendaya's on-screen skincare lineup. In fact, director Luca Guadagnino and his team chose the brand for Tasi's nightstand.

Every item in Tashi Duncan's growing wardrobe and beauty routine serves a narrative purpose. Melissa Lombardo, the production designer for "The Challengers," said that the labels that the character associates with adulthood, from Augustinus Bader skincare to Chanel espadrilles, are now 360 degrees powerful and paid for by her She told Bloomberg that it represents the fact that In high school, her family relied on endorsement deals, but as an adult, Tashi can pack a $190 moisturizer into a suite at the Ritz. Tashi can pack a $190 moisturizer into a suite at the Ritz.

"I think the smart thing we did was to be selective about the brands we used and try to get a good mix," said the production designer.

When it comes to Tashi's beauty, nothing is more luxurious than her "rich" creams.