Beauty fans, rejoice: Ulta's semi-annual beauty event is officially here, that is, replenish your favorites or break your beauty routine Think of this event as a 5-star beauty product is famous for 50% off, new and improved 21-day beauty sales. Now, new sales events have even more discoveries on sale— and with deals across every single beauty category.

Here's the lowdown: From May 8,Ulta offers 50 percent off some of their bestsellers in each beauty category for the next three weeks. It includes virtues and the best hair brands like Bumble and Bumble, buzzy new fragrances, cult favorite makeup-like discoveries and even some expensive beauty devices. But there is a catch — these products mean that some advance planning is the key to making the most of sales, and for one day and only one day

To ensure that you make the most of this big event, I did all the work for you. After delving into the deals, researching the products and reading the reviews, I rounded up the best selling products to check out in the next 21 days. Whether you're on the market for a fashionable new blow dryer or trying one of the best concealers around, check back here as it's Ulta six months I'll update this list with new deals as they are released weekly