Indeed, Emily Ratajkowski has worn her fair share of trendy sneakers this year. But it's not every day that supermodels wear the same pair 2 times in a row. It's also not every day that her sneakers are under the under100s and that celebrity favorites are growing.

But this week, Ratajkowski's sneakers were all those things and more. Ratajkowski was captured in a slouchy white top layered under a lightweight buttercream blazer while taking her puppy Colombo for a walk outside her West village home on Thursday.  She styled her business casual look with chocolate brown wide-leg pants and two-tone Puma Palermo, a football sneaker from the recently reissued early 1980s archive.

The "High Low" podcast host also wore the exact pair the day before. She took her beloved dog for a daytime walk in the neighborhood, bundled up in an oversized grey hoodie from the local eatery Jaws Pizza, completing the oversized vintage Keith Herrin look and Puma Palermo made yet another street-style cameo. 

Emrata's Palermo Streak comes after marking the approval of Puma's Speedcat OG sneakers, another shoe of the brand, at New York Fashion Week on May 2.

The athleisure label's low-top style was once an essential footballer, but it's back in conversation with the blokecore trend, famous for TikTok. (For beginners, the "blokecore" is a look that riffs on the outfits of vintage sports fans with jerseys, straight-leg jeans and retro low-top sneakers). The Puma Palermo has many similarities with the Adidas Samba, which is also adopted by dozens of a-listers.

Ratajkowski's affordable Throwback Puma already has at least 1 famous fan.Dua Lipa was wearing it during rehearsals for a performance at the 2024 Brit Awards in London. It appeared immediately after she faced the brand's campaign for a newly renewed silhouette.

The "Training Season" singer showed off Palermo in a cherry red shade on her Instagram last week, adding a pop of color to her all-black sweatsuit using lighter shades.

With two huge names behind it, Palermo will be the next It-sneakers for 2024"It's too early to say, but a recommendation from other well—dressed sneakerheads (cough, Rihanna), everyone knows, but if the style takes off, you'll want to try it while it's still under 100. You will want to say that you have a lot of money - and there is stock.