Reform Swimming is back and better than ever.
People were saying a lot about the reform's first swimsuit in 2019. Fashion outlets called them "the most instagrammable."Shoppers who built up the brand's cult following alongside celebrities such as Selena Gomez, Taylor Swift and Kendall Jenner called the high・rise bikini bottoms and deep V・neck dress "dreams," "goals," and "everything" in 1 very enthusiastic Instagram comment.In the comments on instagram, it is called "everything.""
Reform own team probably agreed with the review of their first impressions. Still, they say the collection's Econyl fabric, a recycled nylon alternative made from plastic bottles, is "not sustainable enough.""Then after selling through the first drop, reform completely retired its swimsuit section.
Flash Forward Almost five years: Reform now the brand is swimming back this time with materials that say it can stand behind more confident
Like the first collection, Ref Swim2.0 is a one-of-a-kind model that pulls from a range of photogenic bikinis and vintage references. Trade in Pieces: Under-a-few maillots at one end also arrive with a layered neckline that brings lingerie dressing to the beach, with the effect of a polka dot or bra peeking out from under a solid black top. (Size runs from XS-XL; Prices start at select68 for bikini top and max168 for select one-piece.
A major change that made the reform feel ready to restart is the material composition stamped on each swimsuit tag. Econyl from the first collection still exists, but it's only 20% of the lineup (and in the form of a recycled fabric from the leftovers of the 2019 swim capsule). The remaining 80% of the collection is made from castor bean-derived dough called Evo.
"This new bio-based material - it's like what we consider to be a best-in-class step forward for swim," Transformation chief innovation officer Alison Melville tells Marie Claire.
The Evo swimsuit is completely plant-based and no plastic is found. This is a notable innovation in swimwear, with most water-resistant pieces either made from fossil-fuel-derived (and eco-friendly) synthetics like polyester and nylon, or "as a brand, we are still trying to move away from what is commonly derived fossil fuel and towards more renewable resources," Melville says. By the number of people there is 80 percent of the way.
When touching a swimsuit, shoppers will notice the difference in material: The Econyl one-piece has a sleek kinesthetic feel that fits an Olympic-grade lap pool, whereas the Evo bikini has stretch and softness like a cotton T-shirt.
The collection will also be sold in small quantities. As for sustainability, this will help Ref avoid the overproduction and unsold bikini piles left in its Los Angeles warehouse. For anyone on the waiting list, that means the pieces may sell out quickly.
Even if today's launch sells out, it doesn't mean it will swim forever. Melville says there is no separate fade-to-black exit in this category, even if the company considers testing new materials. According to brand indicators, the previous response was too good to abandon forever — and vacation-ready beachwear is in its California DNA.
The swimsuit is back forever, baby. Now, that it is out in the world, there is one question left to ask: everyone will call this time.
Reformation swim is now available for purchase online and in select stores.
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