Byredo (opens in new tab), the genius brand behind such new iconic fragrances as "Gypsy Water" and "Lil Fleur," has collaborated with makeup artist Isamaya Ffrench (opens in new tab) on a stunning new makeup line. Launched today, the collection includes the Color Stick, a multi-use, brightly hued cream stick that can be applied to the eyes, lips, and cheeks. From Versailles-inspired gold to 70's disco blues, there is something for every taste. Also launched is Biledo lipstick, available in satin and matte, in a rather glamorous metal case. There is also mascara, liquid liner, and lip balm.

The collection is the brainchild of Byredo founders Ben Gorham and Ffrench, and takes the classic Byredo aesthetic to a whole new level: a twist on Byredo's classic minimalist style, with a new collection of lipsticks, lipsticks, and lipsticks in a variety of colors and shades, all in a metal case, The result is a tool that looks more like something you'd find in a museum than a makeup shelf. Each product is an art object in both design and practicality: effective, stylish, and innovative. And as is evident from my selfies, you don't have to be a makeup artist to put these to good use. My personal favorites are the color sticks and lipsticks: the pigmentation is top notch and there is literally no wrong way to apply them. Just blend them with your fingertips or a brush for bold eyes and lips, and the news that Byredo is getting into the makeup game doesn't end there. Stay tuned!