In the late 80s, the world of streetwear changed forever when Stüssy (opens in new tab), inspired by the Southern California surf scene, was born. Founded by surfer Shawn Stüssy, Stüssy entered the apparel business by selling merchandise with his name scribbled on it for promotion and accidentally created one of the most recognizable logos in the world, the iconic graffiti "Stüssy scribble" was created.

With success, Stüssy became known worldwide: DJs, artists, musicians, skaters, and trendsetters around the world began to take notice of Stüssy. The creative collective later became the "International Stussy Tribe," with chapters in New York, Tokyo, London, Berlin, and Los Angeles. From the beaches of Southern California to the hottest clubs around the world, Stüssy's message has spread, and its high quality clothing at reasonable price points has enabled people from all walks of life to become part of the "tribe. In a world now dominated by limited edition sales and resellers, Stüssy was one of the first to introduce the idea of limited quantities in very limited stores, paving the way for today's streetwear.

Stüssy is no stranger to large-scale collaborations: since opening its store, it has partnered with Nike, Dior, Supreme, Comme des Garçons, etc. For its 40th anniversary, Stüssy has collaborated with Rick Owens, Virgil Abloh, TA KAHIROMIYASHITATheSoloist, Marc Jacobs, and Martine Rose to create an original version of the Stüssy World Tour T-shirt, which represents the brand's DNA.

The first World Tour T-shirt was released in 1989. On the front of the T-shirt are the names of cities associated with luxury fashion, such as London, Paris, New York, and Tokyo, etc. On the back of the T-shirt are the street culture names of the Bronx, Compton, and Venice, In keeping with Stüssy's message, each of the selected designers represents a different city, perspective, or community that has inspired Stüssy.

The 40th Anniversary World Tour Collection will be available for purchase at Stüssy chapter stores, (opens in new tab) Dover Street Market, (opens in new tab) Stüssy.com (opens in new tab) on Friday, November 20 at 10am Pacific Standard Time. Stüssy.com (opens in a new tab).