Lizzo Launches Inclusive Sizing Shapewear Brand "For Every Body"

Lizzo Launches Inclusive Sizing Shapewear Brand "For Every Body"

Rizzo, take my money.

The singer, flutist, dancer, actress, TV producer, and style icon just launched her own shapewear brand, and when Marie Claire told us in 2019 that Lizzo's decade was just beginning, we weren't playing around. We weren't playing around.

The shapewear line, called YITTY, doesn't have a release date yet, but we do know it will be super-sized, from 6X to XS. For context, Kim Kardashian's SKIMS shapewear is pretty inclusive as well, but slightly less so, from XXS to 4X (opens in new tab).

"This has been a dream of mine for over 5 years...Introducing YITTY: underwear, overwear, shapewear you can wear anywhere. For every body. from 6X to Xs. are you ready for YITTY LIBERATION? Rizzo wrote on Instagram, along with a photo of her butt wearing one of them. She adorned it with a YITTY tattoo and YITTY nail polish.

In a second post, the star shared photos of six models (including herself) with diverse bodies. This is a love letter to my big glamdolls and a welcome to Everybody. This is not an invitation to change who you are. I don't know about you all, but I am sick and tired of people telling me how my body should look and feel. I am tired of discomfort being synonymous with sexiness. If it makes you uncomfortable, take it off. If it makes you feel better, wear it. yitty is not just shapewear, it's a chance to reclaim your body and redefine your standards of beauty. i love y'all."

The comments section then went wild (in a good way).

Bella Thorne wrote: "AMAZING !!!" she wrote.

SZA wrote, "YASSSSSS YITTTYYYYYYYY IS LIVEEEEEE ! Congratulations! Very symbolic and powerful!"

Even Old Navy, a literal rival, said, "so here for ALL. of...THIS."

This is the power of Rizzo.

In another post, the celebrity took fans on a one-hour closet tour featuring YITTY items. She keeps on giving. I'll be here waiting for the release date.

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