Jennifer Lopez is, of course, an actress, singer, and style icon. But thanks to JLo Beauty, she has also cemented her status as a true giant in the beauty business.

On July 24, her 53rd birthday, the star premiered the new JLo Body collection for her eponymous beauty line, appearing nude on the cover of a promotional video posted on Instagram.

She posed in a birthday suit on her birthday. In other words, marketing genius.

Anyway, when you click "play," the star is not completely naked, but lounging in a black cutout bodysuit, all the right touches for the job.

Lopez captioned the clip, "We give so much care and attention to facial skin, but sometimes neglect the body. It was important to me to create a skin care routine for the body to address the unique needs of the body! [Today is my birthday, so I'm giving away a special #JLoBody FIRM + FLAUNT™ Target Booty Balm, visit JLoBeauty.com and watch the sexy science video! #JLoBeauty

"Directed by: Music by: @jasonbergh

": The Booty Balm in question costs $65 and is described on the website as "a clinically tested, high-performance formula inspired by the most iconic booties, visibly tightens and hydrates the skin, fades the appearance of stretch marks for a smoother, more refined booty," it explains.

So perhaps if you want a booty like J.Lo's, this balm might help. It can also be used anywhere you want your skin to look firm and smooth.